Are wearables our new digital doctors?

One in five American adults already own a wearable device, according to PwC’s Consumer Intelligence Series – “The Wearable Future report”, and over 40% of U.S. consumers are interested in buying a smart watch, according to a “Statista” report from 2013. Indeed, most chances are, that if your reading this article, you already own such… Continue reading Are wearables our new digital doctors?

How to value your brand

What is brand value? According to Kotler’s Marketing Bible (Chapter 10), it is “the added value endowed on products and services. It may be reflected in the way consumers think, feel, and act with respect to the brand, as well as in the prices, market share, and profitability the brand commands for the firm”. How… Continue reading How to value your brand

Healthcare is making innovation at CES

As innovation is moving from just being cool (“I need the new iPhone because it’s new”) to meaningful (“This app makes my life better”), the Consumer Electronics Show in Las Vegas definitely demonstrated this trend by the amount of healthcare management solutions on the show.