‘Social distancing’ has become the new norm across the globe when we leave our houses but virtually, quite the opposite of being more distanced from each other, how many of us have had our colleagues virtually joining us in our living rooms (and even bedrooms) in these recent, surreal weeks? We’ve got to know each… Continue reading Has ‘Social Distancing’ led to a digital invasion of our private space?
Content is king, now more than ever. That’s because digital is just about the only way to broadly connect with potential customers in the age of coronavirus. Cranking out quality content is effective, but it can also get expensive. So how do you get the most bang for your buck? You need to make sure… Continue reading Stop Hoarding. Stuff Your Sales Funnel Instead
Explain Yourself Simplify the complex with dynamic animations that show how your therapy, drug, or device works. Whether you’re talking tech with HCPs or introducing procedures to patients—moving pictures are more engaging and easier to understand than pages of copy. Plus, you can tell a visual story that isn’t always possible with live action video.… Continue reading Reel Connections: Get Leads with Medical Animations
What we know Congresses take a ton of preparation, and that usually means hiring and managing several different vendors. Highly-regulated industries have their own rules—and they’re not always straightforward to navigate. The game plan Congress or tradeshow participation can be a messy affair. Everything—from the planning and the prep, to the days of the actual… Continue reading Taming the complexity: Your next congress exhibition doesn’t have to be a pain.
What we know Every industry has its own unique barriers to engagement. Where competition is intense, brands risk being seen as commodities. Most brands like to play it safe—which also makes them difficult to tell apart. The game plan Let’s face it: most brands might as well be called “blands.” And especially in highly… Continue reading Making an impact: Conveying value within a sea of exhibitor copycats
What we know Year-over-year, delegate booth attendance is declining. Exhibitions are also becoming more expensive each year. As marketing budgets tighten, proof of ROI has never been more important. The game plan Despite what we know, congress and tradeshow participation can still be of significant value to your brand. But to take full advantage… Continue reading Feeling the pinch: Succeed at your booth in a climate of rising costs and lower attendance.
When assessing value, few things are more convincing than the word of an actual customer. And that’s especially true in healthcare. It doesn’t matter if you have the best brochures or the cleverest copy—physicians and other healthcare professionals will always pay attention to their peers over sales reps. That’s why you need KOLs (key opinion… Continue reading Booth Basics: Leveraging Key Opinion Leaders How to Use Industry Experts to Extend Your Reach
You can’t help but be intrigued—seeing delegates wandering around in headsets and thick googles. Or what about those crowds that gather to play interactive games with computer-generated models? It’s the kind of technology that gets the most attention at trade shows and exhibitions these days. And it’s all part of the modern exhibit user experience.… Continue reading Which gives your brand a better boost?
by: Josh Cramer ‘Twas the night before congress, when all through the show, Not a detail was missing—not a button or bow. The booth was installed by the builders with care, In hopes that new visitors soon would be there; The clients were nestled all snug in their beds, While dreams of a busy booth danced… Continue reading Tamooz Holiday Poem, 2018
Good design isn’t just about pretty pictures, creative composition or a pleasing palette. Sure, all those things are important in marketing—but if your visuals don’t tell a story, create a connection, and provide a solution for your customer, it doesn’t matter what your collateral looks like. And nowhere is this more apparent than at trade… Continue reading Visual Innovation at Work (2/2): Inside the Mind of a Creative Director