Ever hear the expression: Too many cooks spoil the broth? Modern day exhibitions can be a mad house—with exhibit and event management often pushed to the back burner—right up until the event is practically underway. While incredibly effective for audience engagement, many shy away from live events and conferences because of the stress and complexity… Continue reading Do I Need Exhibit Management?
One in five American adults already own a wearable device, according to PwC’s Consumer Intelligence Series – “The Wearable Future report”, and over 40% of U.S. consumers are interested in buying a smart watch, according to a “Statista” report from 2013. Indeed, most chances are, that if your reading this article, you already own such… Continue reading Are wearables our new digital doctors?
What is brand value? According to Kotler’s Marketing Bible (Chapter 10), it is “the added value endowed on products and services. It may be reflected in the way consumers think, feel, and act with respect to the brand, as well as in the prices, market share, and profitability the brand commands for the firm”. How… Continue reading How to value your brand
As innovation is moving from just being cool (“I need the new iPhone because it’s new”) to meaningful (“This app makes my life better”), the Consumer Electronics Show in Las Vegas definitely demonstrated this trend by the amount of healthcare management solutions on the show.
Working on any digital project comes down to many of the same problems: how to build a story, what experience you want to deliver, and how to get the buzz to create success. What can the galaxy far, far away tell us about digital storytelling?
If you’ve been on a business trip to a conference there’s a good chance you’ve finished the day with a bag overflowing with brochures, booklets, and articles. What did you do with them? If you say you read each one before neatly organizing them on your shelf, forgive us if we don’t believe you. Maybe… Continue reading From Print to Digital
The International Consumer Electronics Show, CES, is no longer the place where you run just to see Sony’s latest PlayStation. CES is about shaping our future: smart homes, new drones, connected devices – this is the place to With more than 3,600 exhibitors, CES attracts more than 150,000 attendees from 150 countries every year, including… Continue reading CES: Not just for geeks any more
When getting interviewed for a job, you do your homework and learn about the company in question. Since then – if you are recruited – you just start the workflow and rarely take the time to understand how everything started. I had this opportunity. Itai and Ziv built Tamooz, a global marketing agency, with 65… Continue reading From our Founders: How to Maintain Creativity after 20 Years
