Grifols was not satisfied with the lackluster booth options typically offered for digital congresses and virtual events. Grifols was focused on engagement. The experts in transfusion blood medicine needed a way to connect with customers, pique interest, and book product demos.
Tamooz developed an entirely new platform that took visitors on a guided journey. Delegates were encouraged to click on different paths and explore Grifols innovations and learn more about their legacy and commitment to advancing transfusion medicine. The concept and compelling design captured interest and spurred engagement. It was an experience.
The Grifols experience stood out from their competitors’ platforms both creatively and in respect to the data collected. There were more than 785 visitors over four days with 30% of users returning to the platform more than once. The numbers also showed that 35% of visitors downloaded material or booked a meeting with the Grifols team. To maximize their investment, Grifols plans to adapt the platform for future congresses and utilize it as a source for valuable content.
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