Hologic reached out to Tamooz to design their 260 sqm booth, just weeks before the European Congress of Radiology in Vienna. Hologic wanted the booth to resemble a past exhibit at RSNA in the U.S. that earned high praise, but the sites were completely different, and the Vienna space had several limitations.
The pace was fast and furious—with many team members working around-the-clock to complete the project. We relied on our vast experience as innovators and adept problem solvers to create designs that addressed lower ceilings, other configurations, smaller areas, and different building regulations. We also provided enough flexibility to add traffic-enhancing activities and accommodate last-minute requests.
Hologic had a strong showing at the congress, with absolutely no signs of any rush. Hologic’s management was so impressed with our nimble team and our high-quality service on-site, they extended their partnership with Tamooz and selected us as their booth supplier for several years.
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