sessions per visitor
over the U.S. avg.
website visit duration
J&J Vision Care needed a way to set itself apart when making the pivot to a virtual platform for this year’s American Optometric Association’s Congress. The online space was already crowded with other companies launching new products and making a lot of noise at other shows.
Tamooz knew the best way to deliver a high-quality experience and generate leads was to bring new prospects and customers into a story—and showcase value beyond the products. Our solution was to create an overarching message and story that became the foundation for our brand-new immersive environment with relevant content and engaging touchpoints. We called it Vision Park.
Promoting Vision Park as a destination generated significant buzz and our distinct design captured attention. Driving traffic was important, but we needed to provide compelling content and a seamless user experience.
On average, each user visited our platform 2.3 times during the exhibit—and the average session lasted more than 7 minutes. That is 154% longer than the average time spent on U.S websites, according to 2019 Benchmarks for U.S. Healthcare Publishers & Advertisers.
Vision Park lives on in 2021 as an important communications tool. The content and functionalities are continually updated and optimized, with key decision-making data presented in the live reporting dashboard.
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