Introducing Johnson & Johnson Vision

CLIENT:
Johnson & Johnson
PROJECT:
Exhibition
LOCATION:
Lisbon

In 2017, Johnson & Johnson acquired Abbott Vision, creating Johnson & Johnson Vision. We helped launch their new brand at ESCRS, along with a range of newly acquired products.

We chose a bold design for the launch, in order to make a striking statement—and this design was deemed compelling enough for them to extend it to the entire communications plan for J&J at ESCRS 2017.

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