Up to date tech with up to date brand

CLIENT:
Reshef
PROJECT:
New Brand Identity

Reshef has been at the forefront of electronic fuzes for over 20 years, but with time the brand got obsolete. Now when they are entering new markets they felt it’s time to pair their tech and brand to the same level.

SERVICES

CASE STUDY

BACKGROUND

Reshef was recommended by satisfied costumer, which is the best way to start a relationship. We immediately clicked and understood their needs

CHALLENGE

In the world of fuzes and army, countries will prefer to work with suppliers from their own country. Our main challenge was to find a brand that will help Reshef potential client to overcome this barrier and consider working with a supplier that is not exactly next door. A second challenge for this project was how to create a system and organization in fuzes different uses and technologies with so many combinations possible.

OUTCOME

By just replacing the font in the logo to a more modern and dynamic font, we were able to keep it's recognition and dignified look and feel. Our Concept was based on the most basic elements of physics and the foundation for all the complex tech around fuzes – Trajectory. Various trajectories were a graphic differentiator between different departments, and all trajectories together worked as a unique visual in the industry. The end result of this process was a mature, desirable and modern look and feel that stands out in the industry. And most importantly, a brand that our client loves to show and is proud to stand behind.

CASE STUDY

BACKGROUND

Reshef was recommended by satisfied costumer, which is the best way to start a relationship. We immediately clicked and understood their needs

CHALLENGE

In the world of fuzes and army, countries will prefer to work with suppliers from their own country. Our main challenge was to find a brand that will help Reshef potential client to overcome this barrier and consider working with a supplier that is not exactly next door. A second challenge for this project was how to create a system and organization in fuzes different uses and technologies with so many combinations possible.

OUTCOME

By just replacing the font in the logo to a more modern and dynamic font, we were able to keep it's recognition and dignified look and feel. Our Concept was based on the most basic elements of physics and the foundation for all the complex tech around fuzes – Trajectory. Various trajectories were a graphic differentiator between different departments, and all trajectories together worked as a unique visual in the industry. The end result of this process was a mature, desirable and modern look and feel that stands out in the industry. And most importantly, a brand that our client loves to show and is proud to stand behind.

READY TO GROW
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