Tag: Design

Good design isn’t just about pretty pictures, creative composition or a pleasing palette. Sure, all those things are important in marketing—but if your visuals don’t tell a story, create a connection, and provide a solution for your customer, it doesn’t matter what your collateral looks like. And nowhere is this more apparent than at trade… Continue reading Visual Innovation at Work (2/2): Inside the Mind of a Creative Director

Design is everywhere—from the clothes we wear, and the car we drive—to coffee cups in our hands, and the buildings we work in. The world around us has been shaped to our needs by the constant efforts of creative geniuses working behind the scenes. And nowhere is this truer than in the congress exhibition space.… Continue reading Visual Innovation at Work (1/2): Inside the Mind of an Industrial Designer