They say you have seven seconds to make an impression before you lose someone’s attention. At an event such as a congress or trade show, you will likely have less time than that—with distractions coming at your audience from every direction. In an environment where brands pay handsomely for the chance to compete for your… Continue reading 3 Ways to capture your audience at events
Ever hear the expression: Too many cooks spoil the broth? Modern day exhibitions can be a mad house—with exhibit and event management often pushed to the back burner—right up until the event is practically underway. While incredibly effective for audience engagement, many shy away from live events and conferences because of the stress and complexity… Continue reading Do I Need Exhibit Management?