What we know Congresses take a ton of preparation, and that usually means hiring and managing several different vendors. Highly-regulated industries have their own rules—and they’re not always straightforward to navigate. The game plan Congress or tradeshow participation can be a messy affair. Everything—from the planning and the prep, to the days of the actual… Continue reading Taming the complexity: Your next congress exhibition doesn’t have to be a pain.
There’s a lot of technology out there. But what separates the fluff and gimmick from the stuff that’s actually useful? Well, we’re here to help you figure that out. Today we’re looking at Beacon technology, and how it can be applied to your exhibit space to gather incredible insights about your customers. First of… Continue reading A Beacon of Hope: How low-energy Bluetooth technology takes the guess work out of congress exhibitions
Despite what may seem like obsessive preparation, many exhibitors find themselves repeating these common errors at their tradeshows and congresses. Don’t be like them—read our handy list, and be victorious! Here are 5 common exhibitor mistakes—and how to avoid them.
It seems like every time there’s a new digital technology, social media tool or gimmick—it exponentially increases the complexity of an already-dizzying array of options. As a marketer, you’d like to say you’re giving your brand every advantage—but can you ever be sure? While we can’t predict the future, or speak to the entire field… Continue reading 3 Ways to harness digital marketing for your trade show or congress exhibition