Taming the complexity: Your next congress exhibition doesn’t have to be a pain.
What we know Congresses take a ton of preparation, and that usually means hiring and [...]
Making an impact: Conveying value within a sea of exhibitor copycats
What we know Every industry has its own unique barriers to engagement. Where competition is [...]
Booth Basics: Leveraging Key Opinion Leaders How to Use Industry Experts to Extend Your Reach
When assessing value, few things are more convincing than the word of an actual customer. [...]
Which gives your brand a better boost?
You can’t help but be intrigued—seeing delegates wandering around in headsets and thick googles. Or [...]
3 Ways to harness digital marketing for your trade show or congress exhibition
It seems like every time there’s a new digital technology, social media tool or gimmick—it [...]