What we know Congresses take a ton of preparation, and that usually means hiring and managing several different vendors. Highly-regulated industries have their own rules—and they’re not always straightforward to navigate. The game plan Congress or tradeshow participation can be a messy affair. Everything—from the planning and the prep, to the days of the actual… Continue reading Taming the complexity: Your next congress exhibition doesn’t have to be a pain.
What we know Every industry has its own unique barriers to engagement. Where competition is intense, brands risk being seen as commodities. Most brands like to play it safe—which also makes them difficult to tell apart. The game plan Let’s face it: most brands might as well be called “blands.” And especially in highly… Continue reading Making an impact: Conveying value within a sea of exhibitor copycats
When assessing value, few things are more convincing than the word of an actual customer. And that’s especially true in healthcare. It doesn’t matter if you have the best brochures or the cleverest copy—physicians and other healthcare professionals will always pay attention to their peers over sales reps. That’s why you need KOLs (key opinion… Continue reading Booth Basics: Leveraging Key Opinion Leaders How to Use Industry Experts to Extend Your Reach
You can’t help but be intrigued—seeing delegates wandering around in headsets and thick googles. Or what about those crowds that gather to play interactive games with computer-generated models? It’s the kind of technology that gets the most attention at trade shows and exhibitions these days. And it’s all part of the modern exhibit user experience.… Continue reading Which gives your brand a better boost?
It seems like every time there’s a new digital technology, social media tool or gimmick—it exponentially increases the complexity of an already-dizzying array of options. As a marketer, you’d like to say you’re giving your brand every advantage—but can you ever be sure? While we can’t predict the future, or speak to the entire field… Continue reading 3 Ways to harness digital marketing for your trade show or congress exhibition