Cutting through the noise: how a multichannel strategy can bring balance to your messaging

So you’ve crafted messages that are authentic, compelling, and relevant. Now what? It’s tempting to take the Field of Dreams approach (if you build it, they will come), but now is no time for laurel-resting (yanny-resting?). Your work is far from over. Digital, sales reps, tradeshows, out-of-home… just a few channels through which you could… Continue reading Cutting through the noise: how a multichannel strategy can bring balance to your messaging

Value-Based Marketing: How Targeted Healthcare Messaging Can Boost Your Impact

In a crowded, highly regulated industry like healthcare, it can be challenging to properly communicate the value of your product or solution. Fortunately, there are still effective ways to produce value-driven healthcare messaging to reach your target audiences at each level of the system – with a little specialized knowledge about their respective pain points… Continue reading Value-Based Marketing: How Targeted Healthcare Messaging Can Boost Your Impact

Are wearables our new digital doctors?

One in five American adults already own a wearable device, according to PwC’s Consumer Intelligence Series – “The Wearable Future report”, and over 40% of U.S. consumers are interested in buying a smart watch, according to a “Statista” report from 2013. Indeed, most chances are, that if your reading this article, you already own such… Continue reading Are wearables our new digital doctors?

Healthcare is making innovation at CES

As innovation is moving from just being cool (“I need the new iPhone because it’s new”) to meaningful (“This app makes my life better”), the Consumer Electronics Show in Las Vegas definitely demonstrated this trend by the amount of healthcare management solutions on the show.