When assessing value, few things are more convincing than the word of an actual customer. And that’s especially true in healthcare. It doesn’t matter if you have the best brochures or the cleverest copy—physicians and other healthcare professionals will always pay attention to their peers over sales reps. That’s why you need KOLs (key opinion… Continue reading Booth Basics: Leveraging Key Opinion Leaders How to Use Industry Experts to Extend Your Reach
Menu