What we know Congresses take a ton of preparation, and that usually means hiring and managing several different vendors. Highly-regulated industries have their own rules—and they’re not always straightforward to navigate. The game plan Congress or tradeshow participation can be a messy affair. Everything—from the planning and the prep, to the days of the actual… Continue reading Taming the complexity: Your next congress exhibition doesn’t have to be a pain.
You don’t need the gift of gab to generate leads at trade shows. But you won’t get very far unless you have the confidence to approach strangers, strike up a conversation and engage in some small talk.Sounds easy enough! But for a lot of millennials—it’s torture.
Despite what may seem like obsessive preparation, many exhibitors find themselves repeating these common errors at their tradeshows and congresses. Don’t be like them—read our handy list, and be victorious! Here are 5 common exhibitor mistakes—and how to avoid them.
It seems like every time there’s a new digital technology, social media tool or gimmick—it exponentially increases the complexity of an already-dizzying array of options. As a marketer, you’d like to say you’re giving your brand every advantage—but can you ever be sure? While we can’t predict the future, or speak to the entire field… Continue reading 3 Ways to harness digital marketing for your trade show or congress exhibition