Ever hear the expression: Too many cooks spoil the broth?
Modern day exhibitions can be a mad house—with exhibit and event management often pushed to the back burner—right up until the event is practically underway. While incredibly effective for audience engagement, many shy away from live events and conferences because of the stress and complexity that can go along with participation. A lot can ride on the success of an exhibit, and organizations regularly spend tens (or hundreds) of thousands of dollars per event to make it so. So why risk a small error becoming a major snafu? Consider end-to-end exhibit management.
With end-to-end exhibit and event management, everything—from initial concept, messaging, and design, all the way through to final logistics and execution—are kept in line by a single, dedicated team.
So what does that look like in practice?
A Dedicated Account Manager
This person is your day-to-day contact—making sure to fully understand your needs, and ensure that the resulting solutions are delivered exactly how you envisioned them.
Strategic Messaging: Saying the Best Thing in the Right Time and Place
It isn’t always easy to express a coherent message across multiple forms of media—especially amid the distraction of event planning. Luckily, you’ll have brand and marketing communication strategists to help you accomplish your most crucial communication goals.
Digital: Before, During, and After
Fully engage with your audience by drawing the right crowd, delighting them in person, and making sure they don’t forget you.
On-Site Logistics: People to Catch It—Before It Hits the Fan
When you need lighting, A/V equipment, champagne, or chocolate toilets (yes these are a thing), you have access to the global partnerships that can make it all happen—on your budget and timeline. An end-to-end exhibit partner will be physically present during your exhibition to anticipate and handle any sudden hiccups. All you need to do is show up, smile, and turn on the charm.
Exhibits can be a phenomenal way to engage with your audience, but only if done well. You’re putting a lot of effort into your exhibition. Make the most of it with end-to-end exhibit management. At Tamooz, we work hard to equip our clients with strategically-resonant messaging that tells their ideal story—no matter the audience. If you’d like more detailed information about exhibit management, be sure to follow our blog, and visit us on Twitter or LinkedIn. Or—to get better acquainted—give us a call at +1 612-234-1153 (US), +44 7-835-160-205 (UK), or +972 3-681-8885 (IL).
